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Web Survey Bibliography

Title Protecting online survey data integrity
Source Quirk's Marketing Research Review, July 2008, pp. 20
Year 2008
Access date 01.09.2010
Abstract

The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2008
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)